"Through the collecting and the re-representation of the ordinary (fruit stickers, packaging) I explore aspects of cultural and personal identity implied by trade, travel and marketing.
"Using the clear plastic hinged containers of fast food or ready meals found in supermarkets, in combination with computer manipulated fruit stickers from around the world I presented a range of Ready Meals at Brixton Market along side the real products of other food stalls. In doing so I hoped to challenge our expectations of finding and therefore wanting and buying products from far away places, places which may, for some of us, have been home once or are, instead, exotic images on travel brochures, sources of dreams or culinary experience.
"In the showing and the manipulation of these elements I wished to question our awareness of the seasons and locality in food production as well as our concepts of diversity, specificity, and nationality. I wanted to highlight the accumulation of often unecessary labelling and packaging and point out the standardisation and waste that global food entails."
Food Stickers for Ready Meals were kindly donated by Sinclair International Ltd