Campbell created work which aimed to visualise the psychological effects of mass consumerism by using a vast array of materials found in pound shops, bargain bins and discount stores. His particular interest is the ever-beautiful supermarket ‘reduced’ sticker. FlyPitcher aimed to challenge
our perceptions of a universal object by it’s total visual reduction.
The artist stacked his stall high with mountains of goods – universal ‘market’ product such as loo brushes, porcelain dolls, cheap hi-fi units, push bikes, woollies. "You name it, Lee will have it!" Each and every object’s surface was covered with supermarket stickers. Passers by could
speculate on the exact nature of each product with only the idiosyncrasies of the covered shape to work on.
"I hope to create a visual spectacle of excitement and anticipation, but also unease - kind of like a child gazing at presents under a Christmas Tree."